Public Relations and the sales funnel: How PR can support the journey from awareness to guest loyalty

 

I was very happy to contribute an article titled, “Public Relations and the sales funnel: How PR can support the journey from awareness to guest loyalty”, for the Fall issue of VRM Intel, the vacation rental industry’s leading news publication and information resource for property managers.

You can read the full article and the rest of the magazine at the link here.

VRM Intel PR and the sales funnel

In the article I discuss:

  • Creating awareness
  • Consideration and preference
  • The purchase decision
  • Developing loyalty
  • Encouraging advocacy
  • The cycle continues

Read the full article and the rest of the magazine here.

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