I was very happy to contribute an article on developing a successful PR strategy for the latest issue of VRM Intel – Summer 2017. You can read the article and the rest of the magazine at the link here.
The article covers:
- What exactly is PR
- Benefits of PR for attracting owners and guests
- Building a PR strategy
- PR Goals and objectives
- Challenges and opportunities
- and finally…what does success look like?
To read the full article visit the digital edition here.