What is the reputation of your business? What do your customers, clients or investors really think about you in the hospitality industry? Do you work hard to create a positive reputation and how do you even know what your customers are thinking? At Abode PR we care deeply because we know from experience that a well-nurtured, highly regarded corporate reputation is not only precious but it’s what distinguishes you from your competitors and generates sales.
A corporate reputation is by definition the widely-held belief or impression that others have about your business. It is the unspoken link between marketing and sales which translates into leads and ultimately business wins. This is where public relations comes into play….
A well crafted B2B PR strategy builds up and manages your company’s precious reputation and is, without doubt, one of the most effective tools in your marketing arsenal. Not convinced? Not sure what PR actually does?
Well, think for a moment about how your target customers and investors, be they property managers or hotels for example, get their information, do their research and form their opinions? Today, in this digital age, most people absorb this from online industry or national publications, social media, blogs and podcasts – through content (see here for 5 tips for creating engaging tech content).
Effective PR is the business of persuasion through these channels. PR professionals, like us at Abode PR, succeed by shaping your company’s reputation, communicating to your target market and then elevating your reputation higher. We do this by generating awareness of what the business does, what it sells or offers and most importantly why it’s the best in its field.
How does this work? These are the key pillars of any B2B PR strategy worth its salt:
- Media relations with targeted publications to generate brand awareness and keep your company front of mind.
- Thought leadership articles to build reputation, trust and credibility in your brand.
- Content creation, through blogs, white papers and social media to educate your target audience and show not tell why your business is the right choice.
By its very nature, PR is sometimes seen as a dark art because its work happens under the radar, as it should. Media coverage of a product launch or an industry partnership, opinion articles by your CEO in PhocusWire or Hospitality Technology, blog content (SEO checked) for your website – all these elements speak to your target audience, educate your buyers and help to push sales over the line.
Investing in PR is investing in your company’s long-term reputation…
If you are a tech solution operating in the short-term rental or hotel industry and would like to speak to us about working together, please contact us for an informal chat.
About Helen Wedgewood
Helen is an Account Manager at Abode PR, a specialist PR and content marketing agency partnering with clients operating in the international vacation and short-term rental space. www.abode-pr.com