The Brief

In 2018, Touch Stay announced a digital content partnership with an independent accommodation association in the UK, StayinBath.org. Through the partnership, members could easily connect with guests and provide accommodation information, discounts and incentives in ‘real-time’ for the city’s many independent retailers, attractions and restaurants. Touch Stay briefed us to create awareness around the initiative and the model of working with tourism associations and DMOs as a content management system.

Our Results

Through the ‘mini’ campaign, we were able to gain international coverage for the initiative which highlighted key messages from both Touch Stay and the association. Since the launch, Touch Stay has subsequently developed a digital guide to the city of Bath, which can be accessed by members and has also developed its content marketing solutions beyond the original guest book.  

Highlights

PhocusWire Building digital communities at the OTA, hotel and city levels

Travel Daily News Time for a Bath: Hospitality startup hits Somerset

Travel Daily Media Touch Stay reaches more guests to keep visitor spending local

Bath Business News Fightback against global online booking giants begins as Bath’s B&Bs launch own site

Short-Term Rentalz Touch Stay partners with StayinBath.org to create travel app for spending locally

What they say

“Great experience working with Jessica on PR for Touch Stay. She understood our goals instantly and translated that into a workable PR plan. Not only that, but she successfully delivered on the plan, gaining us valuable exposure that we couldn’t previously have delivered in-house. I wouldn’t hesitate to recommend Jessica!” 

Andy McNulty, co-founder of Touch Stay