Public relations client since April 2019
Operto Guest Technologies is the world’s leading property automation system for managing all types of guest accommodation including vacation rentals, hotels, and serviced apartments. Operto intelligently controls smart home devices, enabling you to view the status of your units in real-time, automate workflows, and provide an outstanding Smart Stay guest experience.
Visit OpertoThe Brief
We started working with Operto just as the company rebranded from Slickspaces. Our brief has been to support Operto build credibility and develop the value proposition of the Smart Stay technology and software solution within the hospitality industry through media relations and thought leadership strategies.
Our Results
We’ve thoroughly enjoyed working with the team at Operto! Over the last few months, we’ve consistently gained targeted press coverage related to partnerships and new developments which has supported brand awareness. We’ve also worked with Operto’s CEO, Michael Driedger to position him as an industry thought leader and contributor moving forward discussions on hospitality tech and PropTech for the short-term rental industry.
Highlights
PhocusWire: IoT, asset management and transforming the short-term rental experience
Vacation Rental Success Podcast: Personalized Vacation Rental Technology with Michael Driedger
Propmodo: How Do We Ensure That IoT Isn’t Too Focused on the ‘Things’?
Unissu: Properties – The Last Frontier for Tech
Short Term Rentalz: “A solutions-focused brand”: Interview with Operto CEO Michael Driedger
What they say
“Working with Jessica and her team at Abode PR has been one of the best decisions we’ve made at a partnership level. From getting to know our business to helping us craft our message and distribute it to a wider audience we’ve made great strides together.”
Michael Driedger, co-founder and CEO, Operto Guest Technologies