PR for merger launch, May 2019

 

ALTIDO is a fresh approach to pan-European property and hospitality management; delivering operational excellence and a guest-centric experience across a portfolio of distinctive properties in many of Europe’s most desirable destinations.

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The Brief

ALTIDO was formed as a result of a merger between four successful European property management businesses located in the United Kingdom, Portugal and Italy. Abode PR was approached to support the new brand generate awareness and credibility within the wider hospitality industry and to help to position ALTIDO as a brand to be reckoned with!

Our Results

The merger launch was a great success and within the first few days, coverage was secured in 10 high profile outlets with a potential reach of 25.5 million online readers and generating more than 240 social shares. As a result of the launch PR, ALTIDO has subsequently been quoted and mentioned in media articles. The team has also spoken at industry events about the merger and their growth plans.

What they say

“It was an absolute pleasure to work with Jessica over our launch of ALTIDO. Jessica and her team did a fantastic job promoting us and we had some incredible press coverage in the end.  She went above and beyond to really understand us as a brand in order for her to tell our story in a fresh and compelling manner. We hope to continue our relationship long into the future!”

Tom Archer, Co-founder of London Residents Club and CEO of ALTIDO