Our Thinking
Here we share our industry insight about the sectors we work in – specifically short-term rentals, property technology and hospitality technology as well as our expertise about public relations, brand storytelling and data-driven content. Browse the articles and dig deep into our knowledge base.
Tech companies operating in the growing Build to Rent / Multifamily sector are actively looking to establish themselves as ‘thought leaders’ or the ‘go-to’ organisations.
A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your real estate tech business then you will need a laser-sharp strategy mapped out by a specialist PR agency.
Back in 2017 when I first founded Abode PR, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?
It’s been quite a year here at Abode PR. Having successfully navigated the pandemic challenges that swept across the travel technology industry last year..
Technology has played a definitive role in the growth of the global vacation rental industry over the past few years.
Whilst it’s been said countless times before, the short-term rental industry really has experienced a significant transformation over the past year and a half.
Podcasting has grown rapidly. Hospitality tech companies can harness this format to engage with their customers and decision-makers in a more informal way – making it a valuable tool for raising brand awareness.
A question we always ask potential clients at the offset of a scoping conversation is, ‘What do you need PR to achieve for your business?’
One outcome has been the adoption of technology across all areas of life in order for us to stay connected and functioning. From grandmas finding new ways to shop online, to children learning remotely via online classrooms.
Many property managers have used this year’s challenges as a catalyst to reimagine how they are running their businesses. They’ve been forced to examine where the inefficiencies lie and to refocus on their processes and operational management.
As Abode PR, the public relations agency that I founded in 2016 grows, I’ve put a great deal of thought into developing the culture and values that underpin our foundations.
B2B content marketing is the use of digital content in a variety of formats to engage, educate, inform, nurture and convert prospective business customers into qualified leads. It directly influences the sales process and increasingly is a subtle, successful way of speaking to your ideal customers in a direct yet non-salesy tone.
