Our Thinking
Here we share our industry insight about the sectors we work in – specifically short-term rentals, property technology and hospitality technology as well as our expertise about public relations, brand storytelling and data-driven content. Browse the articles and dig deep into our knowledge base.
So, how do you know when it’s the right time to engage a specialist B2B PR agency?
To get you started, here are 5 common signs that your hospitality or short-term rental tech business needs to add PR to your marketing arsenal.
Content strategy is an integral part of any marketing plan, with content creation being a top priority for 80% of marketers. When executed effectively, content is a powerful tool that can drive traffic, increase engagement and raise brand awareness. It’s an effective, affordable way to establish your brand as an industry leader and build loyalty and trust with your core audience.
As we celebrate our fifth birthday, there’s no better time to look at our goals for the future. Here’s where we see ourselves in the next five years.
Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially. A quick search on Muck Rack, a PR software tool that our agency uses to monitor media and journalist activity, counts close to 20,000 mentions in articles for the term ‘short-term rentals’ in addition to the more than 28,000 when searching ‘vacation rentals’.
Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially. A quick search on Muck Rack, a PR software tool that our agency uses to monitor media and journalist activity, counts close to 20,000 mentions in articles for the term ‘short-term rentals’ in addition to the more than 28,000 when searching ‘vacation rentals’.
Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially. A quick search on Muck Rack, a PR software tool that our agency uses to monitor media and journalist activity, counts close to 20,000 mentions in articles for the term ‘short-term rentals’ in addition to the more than 28,000 when searching ‘vacation rentals’.
Abode PR is a specialist B2B communications agency that serves clients operating in the short-term rental, hotel, and real estate tech ecosystems. Working with the Abode PR team, I help clients to raise their brand awareness and reputation, create strong thought leaders from within their company, an
We often get asked what ‘thought leadership’ is and what this has to do with PR.
Thought leadership taps into the talent and expertise of the people within an organisation.
Have you ever wondered how creative teams, such as Abode PR, stay inventive? And how do their employees stay connected as a community through remote, hybrid, and flexible working?
This webinar delved deep into the future/trends for the short-term rentals segment after a huge growth during the pandemic, what technology is used to manage them efficiently and the industry is adapting to the post-pandemic world.
The content world is booming, with companies that sell soap to multi-billion industries all needing to pump out information, grab buyers attention or grow their brand.
Globally, one of the most fundamental shifts over the last 18 months has been the way we now work, teamed with our approach to ‘location’ whilst doing our jobs. Much has changed over the last 18 months, but so much hasn’t.
