Our Values

As a company and team, we operate under four core values; Integrity, Partnership, Flexibility and Vision. Read on to understand how these translate into practice.

Integrity

Integrity

Integrity is the most fundamental of all our values. Without integrity, none of the other three principles would stick. There would be no true partnership, flexibility or ability to work with vision.

Integrity means that what we say and what we do match. We are transparent in all our dealings and we consistently strive to do the best for our clients, whilst at the same time remembering that we also have an obligation to the media we work with to provide well researched and relevant stories that will resonate with their audiences.

How this translates in practice:

Transparency in our business translates as only taking on clients and projects that we truly believe in and that we want to work with because we are confident that we can add value to their business. It means that we sometimes say no to prospective clients. The result is that we are always able to put our best thinking forward to get the results for our clients.


Partnership

Partnerships are core to the success of any business, but even more so for a public relations firm. After all, we are in the business of building relationships based on trust and reputation.

Having ‘partnership’ as a core value begins internally. We work very much as a team. We also view our client relationships as true partnerships, resisting the client/supplier dynamic that can often plague professional services firms. We know that collaboration is the root of all success.

How this translates in practice:

We begin all relationships with new clients by telling them that we will get off to a great start if they think of us as an extension of their internal team and as with all the best pairings – each entity brings something unique and special to the table. We bring our ‘bigger picture’ thinking that comes from being ‘outside’ your organisation’ and we bring our industry expertise. You bring your unique solution for the industry. Together our sum is greater than our individual parts.

Partnership

Flexibility

Flexibility

We all have lives and interests outside of work that require our attention and when properly attended to, make us better workers. We are strong advocates of flexible working.

By making flexibility a core value of our agency, we attract the best talent and create a team that feels supported and valued for who they are, not just what they do. This really does translate into better work. I feel strongly that flexible working is the future of work (even before covid-19).

How this translates in practice:

Often my best ideas come when I’m out running or at the gym. If I duck out of the office at 3 pm for a session on the cross-trainer, then that’s OK. If a member of my team needs to adjust their hours to work around a child-care commitment – then that’s OK too.

Again – this balance (we believe) is the future of true creativity and productivity. For our clients, our pillar of flexibility means that we are not rigid in our approach. We change track quickly to maximise an opportunity, and we think outside of the box. We are nimble and agile when we need to be, and always when it serves the greater purpose of achieving defining results.


Vision

Vision is all about the ability to see the bigger picture.

Being able to connect the dots, make connections, build stories and see beyond a limiting problem and short-term solution. Being visionary is also about taking risks and doing things differently. Being dynamic.

How this translates in practice:

For the businesses that we partner with, we use vision in our strategic thinking in order to position them as leaders in the short-term rental and hotel industries. Vision helps us see beyond the limited scope of day-to-day activity and news stories to predict what’s coming round the corner and assess where the true opportunities lie.

Vision translates into how we serve the industry and how we take risks in order to play our small part in moving the industry forward. It meant launching a publication ourselves to serve the greater industry by providing insight and interest. You can visit PillowTalk Media here

Vision