Our team

Who we are

First and foremost we are focused on raising the profile of transformative technology solutions operating within the short-term rental, hotel and real estate ecosystems. Like the brands we partner with – we are passionate about how business is transformed by technology – from SaaS to property automation, virtual concierge to revenue management, energy monitoring and IoT solutions to fintech advances.

Our skills are in transforming potential, creating awareness and communicating authority through our blend of strategic communications, thought leadership development, content creation, digital PR and traditional media relations. We bringing our deep expertise and market knowledge to successfully position your product or service in a dynamic marketplace.

In addition, our strategic insight, fortified by our specific industry experience, leverages the value proposition of your hardware and software solutions and effectively communicates that to stakeholders – your customers, partners, investors, analysts, journalists and B2B influencers.

Our expert team is commercially-driven, supporting your business strategy to achieve long-term goals through owned and earned media channels. It is our business to know and understand the needs, habits, challenges and wants of your customers and their customers too.

By understanding your technology and the disruption it delivers in the short-term rental, hotel and real estate maretplaces, we translate your messaging into impactful storytelling and insightful thought leadership bringing you new opportunities, new conversations and new business.

Jessica Gillingham

Founder, Managing Director

Jessica is the founder and managing director of Abode PR and has over 20 years’ PR experience. She is an advisor to Visit Bath, a leadership mentor and industry commentator writing and speaking regularly on PR, short-term rentals, the lodging industry and proptech.

Jessica loves nothing more than working closely with her clients and watching their businesses grow.

Helen Wedgewood

Head of Content

Helen is our Head of Content overseeing all our key media relationships, over-arching agency media strategy and our content delivery team. After a stint living in travel tech-hub Barcelona, she is now fully immersed in the dynamic short-term rental, proptech and hotel tech industries.

Helen has a keen interest in all things property and loves to keep up with all the latest travel and tech developments.

Laura Bolton

Senior PR Account Manager

Laura brings her experience in consumer PR agencies to Abode, in particular her knowledge of the travel industry with previous clients including Airbnb for Work. She enjoys running a slick press office for her clients to help their brand stand out from the crowd, as well as delivering outstanding campaign work.

Laura likes to immerse herself in the latest news within industry press and trends in the short-term rental, prop tech, and hotel tech sectors.

Sara Martin

Marketing Manager

Sara joins the Abode team as our in-house marketing manager with an abundance of experience working within the technical B2B Marketing and PR space. Sara has worked both inhouse and agency side and is adept at taking SMEs international marketing to the next level through developing creative marketing plans, brand and digital marketing campaigns, PR, social media and industry exhibitions.

Sara has a keen interest in travel and is intrigued and excited to shift into the fast paced industry of travel and hospitality technology.

 

Laura Ross

PR Account Manager

Laura has broad experience in corporate B2B marketing, content and communications. Having worked in the travel accommodation industry for much of her career in South America, India and Europe, she is fascinated by the latest tech developments which are revolutionising the short-term rental, lodging & prop tech sectors.

She loves building close relationships with her clients to help them achieve their goals to build their reputation and brand presence.

Aaron Finn

PR Account Executive

Aaron graduated in 2020 from the University of the West of England with a 2:1 in Journalism. He brings his journalistic background and passion for communications to support our team with media relations and client services.

Outside of work, Aaron loves sports and going to the beaches in his home county of Cornwall.

Maryann Holmes

Content Writer

Maryann studied Creative Writing at Bath Spa University and graduated in 2016. Her experience using blogging and social media for marketing, along with a passion for impactful, inspiring writing is an addition to the content team.

When not writing for work, Maryann writes contemporary free-form poetry and fiction novels.

Amy Deverson

Junior PR Account Manager

Amy is a Junior PR Account Manager within our PR team. With a strong background in content writing and a degree in English & Journalism, Amy has recently moved from our Content team into PR. She harnesses her journalistic skills and experience working on transformative copy campaigns to support our team and help clients achieve their PR goals.

When not working on transformative copy campaigns for clients, Amy enjoys going to the gym and travelling.

Rosie King

PR Account Manager

Rosie steps into the Abode PR team as an Account Manager, bringing a wealth of experience in media relations, client management and brand storytelling, from her work with global consumer brands.

With a love of travel and adventure, Rosie has her eyes and ears open to the latest trends in travel technology, striving to gain standout exposure for her clients by employing creative techniques.

Read about the values we all work to:

"Their ability to also react to real-time media/press opportunities has demonstrated how professional and responsive they are to really maximising visibility for their clients. We look forward to a continued fun and successful partnership with Jessica and her team."

Mike Liverton, CEO, Jetstream Hospitality Solutions

"Abode PR is a great communications partner for Safely.com - we've worked closely together on media relations, content and on our PMS partner relations. The team has an excellent understanding of the industry and our customers' needs, and we are seeing the results of increased traction in our positioning and industry awareness."

Andrew Bate, CEO of Safely.com

"By working with Abode PR for the ALTIDO launch I witnessed their skills in managing expectations from all stakeholders to successfully build theright message and to put that out to the right news channels and audiences."

Roberto Bricio, Head of Marketing Communications, ALTIDO

"Working with Jessica and her team at Abode PR has been one of the best decisions we’ve made at a partnership level"

Michael Driedger, co-founder and CEO, Operto