B2B buyers of technology are people just like any other consumer. They are as invested in relationships and as driven by emotionally-led decisions as any other market buyer.
More than ever before, decision makers are relying on influencers for information. B2B brands that recognise this fact can amplify their messages, build authenticity and open up new channels for content marketing by developing relationships with influencers in our space. Influencers can be broadly defined as those who have ‘influence’ or sway with your customers. When what they say matters. Influencers are not just individuals. They are also brands, media publications, analysts and your partners.
Working strategically with B2B Influencers can enhance your reputation and bring it to the next level of awareness.
Please get in touch for an informal chat with Abode PR founder Jessica Gillingham.