Thought Leadership
B2B Influencers

B2B Influencers


B2B buyers of technology are people just like any other consumer. They are as invested in relationships and as driven by emotionally-led decisions as any other market buyer. 

More than ever before, decision makers are relying on influencers for information. B2B brands that recognise this fact can amplify their messages, build authenticity and open up new channels for content marketing by developing relationships with influencers in our space. Influencers can be broadly defined as those who have ‘influence’ or sway with your customers. When what they say matters. Influencers are not just individuals. They are also brands, media publications, analysts and your partners. 

Working strategically with B2B Influencers can enhance your reputation and bring it to the next level of awareness. 

“Abode PR has played a big role in Breezeway's growth as a brand and thought-leader in the short-term rental industry. We've enjoyed working with Abode immensely, and look forward to a long-lasting partnership.”

Ben Firn, Director of Marketing, Breezeway

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Please get in touch for an informal chat with Abode PR founder Jessica Gillingham.