Content Marketing
Content marketing offers dynamic opportunities to educate audiences about your niche knowledge, region, product and service. Ultimately, best practice content marketing, brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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We focus on creating compelling content for the right audiences, developing integrated campaigns and providing engaging, relevant information that adds value to audiences and is search optimised for better results.
We support you to develop a valuable content strategy. Creating hard working content and distributing that content through the relevant channels so that it is seen but the right audiences (your next guest, customer and influencer).
What our clients say
Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!”
Andy McNulty
Face your fear: public speaking in the short-term rental industry
With conference season in full flow, it feels timely to look at how to maximise public speaking opportunities when they arise. How do you perform up on stage or in front of a mic? PR is all about storytelling. It’s about the message you deliver and, crucially, how...
Thought Leader Spotlight: Paul Stevens (News Editor, ShortTermRentalz)
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
The importance of a solid PR strategy
In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings. So what’s the difference between a strategy...