Content Marketing
Content marketing offers dynamic opportunities to educate audiences about your niche knowledge, region, product and service. Ultimately, best practice content marketing, brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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We focus on creating compelling content for the right audiences, developing integrated campaigns and providing engaging, relevant information that adds value to audiences and is search optimised for better results.
We support you to develop a valuable content strategy. Creating hard working content and distributing that content through the relevant channels so that it is seen but the right audiences (your next guest, customer and influencer).
What our clients say
Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!”
Andy McNulty
Why are the Shortyz important for the short-term rental industry?
Back in September 2018, when Piers Brown, CEO of International Hospitality Media Ltd., launched the ShortTermRentalz news platform, I said to him, ‘please, please also launch an award ceremony for the industry!’ Why was I so insistent that he gives the industry an...
A Manifesto for 2020 – how to take your PR strategy to the next level
In order to do anything successfully in life, firstly, you need to set your intentions. What better time than a new year (and a new decade) to make some positive changes in your business. For a bit of fun (but with a serious side) we’ve pulled together a...
5 key elements to executing a winning B2B thought leadership strategy
An increasing number of B2B businesses and their leadership teams are seeking to establish themselves as ‘thought leaders’ or the ‘go-to’ organisations for commentary and opinion-forming within their niche of the short-term rental industry. To be a clear specialist...