Content Marketing
Content marketing offers dynamic opportunities to educate audiences about your niche knowledge, region, product and service. Ultimately, best practice content marketing, brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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We focus on creating compelling content for the right audiences, developing integrated campaigns and providing engaging, relevant information that adds value to audiences and is search optimised for better results.
We support you to develop a valuable content strategy. Creating hard working content and distributing that content through the relevant channels so that it is seen but the right audiences (your next guest, customer and influencer).
What our clients say
Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!”
Andy McNulty
The issue of value proposition and the professional vacation rental industry
This article was originally published in the VRMA Arrival, Issue 2, March/April 2019 Distinguishing your business from the crowd is one of the fundamental challenges for business strategy for any property manager. There are a ton of books and advice available out...
Thought Leader Spotlight: Jodi Refosco (President, VRMA Board)
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
Disruption or stagnation? Only time will tell
This article was originally published as a The Trade column in VRMA's Arrival magazine, issue 6, 2018. I’ve worked in the larger travel industry for over 20 years, and during that time I’ve witnessed a great deal of ‘disruption’, as well as much stagnation. I remember...