Content Marketing
Content marketing offers dynamic opportunities to educate audiences about your niche knowledge, region, product and service. Ultimately, best practice content marketing, brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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We focus on creating compelling content for the right audiences, developing integrated campaigns and providing engaging, relevant information that adds value to audiences and is search optimised for better results.
We support you to develop a valuable content strategy. Creating hard working content and distributing that content through the relevant channels so that it is seen but the right audiences (your next guest, customer and influencer).
What our clients say
Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!”
Andy McNulty
One year on. What I know for sure.
A little over a year ago I decided to hone my expertise and specialise fully in working with clients in the vacation and short-term rental industry. I haven't looked back. Alongside my small team, Abode PR has provided services to businesses in the vacation and...
5 tips to boost your media coverage for maximum results
Achieving media coverage is hard work. It requires patience, persistence and the ability to spot and create content and news that is interesting, relevant and worthy of being consumed and shared. So, when you or your company achieves that brilliant article or gets...
PR and the sales funnel – The journey from awareness to guest loyalty
First. Public Relations is not just about press releases. It’s also not even just about securing coverage. Public Relations is a management function that is concerned with strategic communications to build mutually beneficial relationships between an organization and...