by Helen Wedgewood | Jul 27, 2020 | PR & Digital PR
What is the reputation of your business? What do your customers, clients or investors really think about you in the hospitality industry? Do you work hard to create a positive reputation and how do you even know what your customers are thinking? At Abode PR we care...
by Helen Wedgewood | Jul 2, 2020 | Content Marketing, PR & Digital PR
Every company, be it hospitality tech, property management or property tech, has a story to tell. Content marketing is the art of using content to expand your business’s audience, strengthen your brand and ultimately drive leads and sales by appealing to other...
by Jessica Gillingham | May 21, 2020 | PR & Digital PR, Vacation Rental Industry
This article was first published on ShortTermRentalz Although none of us can predict the future and what that might look like, what we can be assured of is that the demand for travel will return once the global lockdown eases. It is the question of when demand will...
by Helen Wedgewood | Mar 16, 2020 | PR & Digital PR
To communicate – to share or exchange information, news or ideas During the current climate of uncertainty, the knee jerk reaction is to keep quiet and batten down the hatches. However, in times of crisis, the best way to maintain business relationships and to...
by Helen Wedgewood | Mar 3, 2020 | PR & Digital PR
Even if your company has done its homework and is well-versed in ‘what to do in a crisis’, it’s always a good idea to reassess your communications strategy. Industry challenges and threats change over time, as the market evolves and new external global factors...
by Jessica Gillingham | Jan 14, 2020 | PR & Digital PR
Back in September 2018, when Piers Brown, CEO of International Hospitality Media Ltd., launched the ShortTermRentalz news platform, I said to him, ‘please, please also launch an award ceremony for the industry!’ Why was I so insistent that he gives the industry an...
