by Jessica Gillingham | Aug 6, 2018 | PR & Digital PR
This article was originally published in the July 2018 issue of VRMA’s Arrival magazine Developing an effective public relations strategy should be an important consideration for a property management business once it reaches a certain size and has clarified its...
by Jessica Gillingham | Jun 6, 2018 | PR & Digital PR, Vacation Rental Industry
This article was originally published in the May 2018 issue of VRMA’s Arrival magazine It is often quoted that Bill Gates apparently once said, “If I was down to my last dollar, I’d spend it on public relations.” Clearly Bill knows a thing or two about building...
by Jessica Gillingham | Apr 25, 2018 | PR & Digital PR, Vacation Rental Industry
A little over a year ago I decided to hone my expertise and specialise fully in working with clients in the vacation and short-term rental industry. I haven’t looked back. Alongside my small team, Abode PR has provided services to businesses in the vacation and...
by Jessica Gillingham | Apr 11, 2018 | PR & Digital PR
Achieving media coverage is hard work. It requires patience, persistence and the ability to spot and create content and news that is interesting, relevant and worthy of being consumed and shared. So, when you or your company achieves that brilliant article or gets...
by Jessica Gillingham | Apr 8, 2018 | Guest articles and posts, PR & Digital PR, Vacation Rental Industry
First. Public Relations is not just about press releases. It’s also not even just about securing coverage. Public Relations is a management function that is concerned with strategic communications to build mutually beneficial relationships between an organization and...
by Jessica Gillingham | Jan 2, 2018 | Content Marketing, PR & Digital PR, Vacation Rental Industry
Resolutions for vacation rental businesses in 2018 I adore this time of year with its promise of change, transformation and chance for reflection. During the ‘in between’ week of Christmas and New Year, I traditionally do an ‘inventory’ of both my personal and...
