by Jessica Gillingham | Nov 13, 2019 | PR & Digital PR
As we grow Abode PR, the public relations agency that I founded in 2016, I’ve put a great deal of thought into developing the culture and values that underpin our foundations. As specialists in the B2B short-term rental industry, we work closely with our clients and...
by Helen Wedgewood | Oct 22, 2019 | PR & Digital PR
With conference season in full flow, it feels timely to look at how to maximise public speaking opportunities when they arise. How do you perform up on stage or in front of a mic? PR is all about storytelling. It’s about the message you deliver and, crucially, how...
by Helen Wedgewood | Oct 1, 2019 | PR & Digital PR
In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings. So what’s the difference between a strategy...
by Jessica Gillingham | Sep 15, 2019 | PR & Digital PR, Thought Leader Spotlight
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
by Helen Wedgewood | Sep 11, 2019 | PR & Digital PR
This article was originally published in the VRMA Arrival, Issue 4, August 2019 Whilst writing the article for this issue of Arrival on Women’s Leadership, I had access to some great information about leadership, the workplace, and the current landscape for women in...
by Jessica Gillingham | Jun 27, 2019 | PR & Digital PR
I was delighted to receive the Mark of Excellence at the Chartered Institute of Public Relations’ Excellence Awards in the category of Outstanding Independent Practitioner. Here’s what the judging panel had to say…. “Jessica has chosen to...
