Here we share our industry insight about the sectors we work in – specifically short-term rentals, property technology and hospitality technology as well as our expertise about public relations, brand storytelling and data-driven content. Browse the articles and dig deep into our knowledge base.
I was very happy to contribute an article on developing a successful PR strategy for the latest issue of VRM Intel – Summer 2017.
You can read the article and the rest of the magazine at the link here.
Clearly PR can impact the ‘awareness’ stage of buying a stay in a vacation rental. PR definitely has a strong role in the ‘consideration’ stage when a potential guest is researching for the perfect place to stay. But how about when a guest is actually ‘purchasing’ their stay? Can PR improve ‘loyalty’ and foster returning guests?
When it comes to PR for your vacation rental business, you have two options: to be proactive about it, or to be reactive. Ideally, to be successful with your PR, you need to be both. You need to know how to respond to PR opportunities, but you also need to know how to go out there and ‘go get’ the opportunities.
Developing a simple PR strategy for your vacation rental business is the first step in the right direction for a successful PR plan and outcome.
A decent strategy becomes the guiding light and blueprint for moving your PR forwards. It’s the roadmap to follow, and the document that can keep your activity accountable.
With the vacation rental industry growing increasingly competitive, owners are beginning to realise that it’s no longer enough to simply list their rental home on online travel agencies. Not only are they starting their own vacation rental websites, but they’re now also looking for more innovative ways to get their name out in the world.
In conversations with clients, talk of ‘Influencers’ inevitably comes up. It is often emphasised (especially in social media and PR circles), how important Influencers are for achieving business goals. However, in order to fully maximise the potential of influencers, it is important to ask yourself some key questions about what influencers can really mean for your vacation rental business.
We all know (or at least we keep being told, numerous times a day from all sorts of channels), that we need our businesses to be visible (everywhere) and active (constantly) on social media in order to be a success today. This message is especially prominent in the travel and tourism industry in general.
- The acceleration of contactless tech adoption in vacation rentals
- Why 2021 will be “The Year of Operations”
- Our founding principles: Integrity, Vision, Partnership and Flexibility
- Why B2B content has never been so valuable
- The power of B2B public relations: building reputations for growth
- 5 tips for engaging B2B Tech content creation
- Easing traveller anxiety and rebuilding trust in the short-term rental industry
- Don’t stop communicating during times of uncertainty
- Does your business have its crisis communications strategy in place?
- A Manifesto for 2020 – how to take your PR strategy to the next level
- 5 key elements to executing a winning B2B thought leadership strategy
- Refocus your B2B PR strategy for 2020: 4 core objectives
- 5 top tips to maximise your B2B media coverage
- High Tech High Touch: The Future of Hospitality
- Face your fear: public speaking in the short-term rental industry
- The importance of a solid PR strategy
- Using data to drive the story of your short-term rental business
- Why we’re sponsoring GuestyVal
- Future proofing the vacation rental industry
- The issue of value proposition and the professional vacation rental industry
- Disruption or stagnation? Only time will tell
- So you want to be a Thought Leader?
- Would the real influencers please stand up
- Why creating an exceptional guest experience matters
- WTM / Travel Forward – where was the vacation rental industry?
- Vacation rentals go global in Vegas
- Developing a public relations strategy for your vacation rental business
- The digital opportunity for developing your brand
- One year on. What I know for sure.
- PR and the sales funnel – The journey from awareness to guest loyalty