Here we share our industry insight about the sectors we work in – specifically short-term rentals, property technology and hospitality technology as well as our expertise about public relations, brand storytelling and data-driven content. Browse the articles and dig deep into our knowledge base.
In any industry, when your head is firmly tucked in a vertical, it is easy to exist in a bubble or silo mentality and think that your industry is the only one. It’s so important (I think so anyway) to occasionally jump out of your comfort zone and see where you fit in the bigger picture.
Many of my connections and clients current and past, will be heading out to Las Vegas at the end of the month for the annual Vacation Rental Management Association (VRMA) National. Only this time the vacation rental industry’s most attended ‘meetup’ is going Global.
Developing an effective public relations strategy should be an important consideration for a property management business once it reaches a certain size and has clarified its larger business goals and ambitions. PR covers a range of objectives and actions that includes media relations, content creation, social amplification, thought leadership development and news generation.
It is often quoted that Bill Gates apparently once said, “If I was down to my last dollar, I’d spend it on public relations.” Clearly, Bill knows a thing or two about building a brand, but why the strong emphasis on PR?
Essentially, PR helps a business to tell its story in a way, and through a variety of trusted sources, that will engage, attract and retain an audience.
In the words of David C. Baker, “There is business in expertise”.
There has always been something very intriguing to me about being a ‘subject matter expert’ over being a generalist. The process of digging deep into a vertical rather than merely gracing the sides of a horizontal is interesting to me. There is real excitement in detail.
First. Public Relations is not just about press releases. It’s also not even just about securing coverage. Public Relations is a management function that is concerned with strategic communications to build mutually beneficial relationships between an organization and its audiences, or ‘publics’.
I’ve been to Paris many times, and the City of Light has never failed to impress upon me that she really is truly Magnifique. I’ll never get tired of the absolute awesomeness of La Tour Eiffel, especially sparkling at night and spotted through the glass roof of a riverboat on the Seine, as we enjoyed on the Monday night of the VRMA European Conference.
PR and marketing communications have always been about finding and reaching audiences who are likely to buy your product and then encouraging them to do so. Simple really.
I adore this time of year with its promise of change, transformation and chance for reflection. During the ‘in between’ week of Christmas and New Year, I traditionally do an ‘inventory’ of both my personal and business life. There is something about the ‘twilight zone’ of this week, when most businesses and people are on pause mode, that just feels so right for taking stock.
Fresh on the tails of the VRWS in Florence, I’m on another flight back, heading home from another conference, reflecting once again on the state of the international vacation rental industry.
Tonight’s flight is from Orlando, and this week’s conference was the excellent Vacation Rental Management Association’s annual National.
I am writing this on my way home from Florence after the two-day Vacation Rental World Summit which is organised and hosted by Antonio Bortolotti. After two full days and fun nights of vacation rental immersion – I’ve now had some time to reflect on the weekend from the comfort of my EasyJet seat.
This weekend, People magazine posted a short article entitled “Kendall Jenner Reveals Her ‘Love’ for Vacation Rental Houses: ‘I Get a Better Vibe of the Location’”. In the article Jenner states that she often prefers VR’s over hotels, because, despite the lack of room service, she just prefers the ‘vibe’ of staying in a home.
- The acceleration of contactless tech adoption in vacation rentals
- Why 2021 will be “The Year of Operations”
- Our founding principles: Integrity, Vision, Partnership and Flexibility
- Why B2B content has never been so valuable
- The power of B2B public relations: building reputations for growth
- 5 tips for engaging B2B Tech content creation
- Easing traveller anxiety and rebuilding trust in the short-term rental industry
- Don’t stop communicating during times of uncertainty
- Does your business have its crisis communications strategy in place?
- A Manifesto for 2020 – how to take your PR strategy to the next level
- 5 key elements to executing a winning B2B thought leadership strategy
- Refocus your B2B PR strategy for 2020: 4 core objectives
- 5 top tips to maximise your B2B media coverage
- High Tech High Touch: The Future of Hospitality
- Face your fear: public speaking in the short-term rental industry
- The importance of a solid PR strategy
- Using data to drive the story of your short-term rental business
- Why we’re sponsoring GuestyVal
- Future proofing the vacation rental industry
- The issue of value proposition and the professional vacation rental industry
- Disruption or stagnation? Only time will tell
- So you want to be a Thought Leader?
- Would the real influencers please stand up
- Why creating an exceptional guest experience matters
- WTM / Travel Forward – where was the vacation rental industry?
- Vacation rentals go global in Vegas
- Developing a public relations strategy for your vacation rental business
- The digital opportunity for developing your brand
- One year on. What I know for sure.
- PR and the sales funnel – The journey from awareness to guest loyalty