The importance of a solid PR strategy

In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings. So what’s the difference between a strategy...

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5 key vacation rental PR questions

If you are considering adding PR to the marketing mix for your vacation rental business, then here are 5 questions to ask before you hit the ‘go’ button. What’s the point? For any successful plan or activity, it’s always a smart idea to look to the end first and...

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