Author: Jessica Gillingham

Guestyval 2019 - How cities must evolve regarding STRs

Jessica Gillingham, Director of Abode PR, sat down for a fireside chat with Greg Holcomb, Government Relations Manager at VRMA and Scott Leggat, CEO of LSI.

Posted in News, Speaking / Events
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High Tech High Touch: The Future of Hospitality

Technology can give guests many elements that elevate the guest experience (think property automation, smart tech, digital guest books, anticipating guest preferences, instant communication and booking) but according to a report by the Ecole Hôtelière de Lausanne, the top-ranked Hospitality & Leisure Management Universities in 2019, 81% of travellers mention the quality of beds…

Posted in Our Thinking, Short-Term Rental Industry
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Why we're sponsoring GuestyVal

As a small PR agency and consultancy, Abode PR doesn’t have deep pockets. Marketing spend is something that must be very carefully considered. Most new clients come from referrals or after having developed a relationship as a result of speaking at an industry event, or through articles I write. Advertising and sponsoring just isn’t our thing.

Posted in Our Thinking, Short-Term Rental Industry
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Future proofing the vacation rental industry

We can look at minimizing risk not only at a property level but also from the perspective of ‘future-proofing’ both on an individual business level, and an industry level. By ‘future-proofing’ I mean ensuring that the vacation rental industry continues to be successful in the future; as and when situations change.

Posted in Our Thinking, Short-Term Rental Industry
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CIPR Excellence Awards 2019, Mark of Excellence

In 2019, our director Jessica Gillingham received the Mark of Excellence at the Chartered Institute of Public Relations’ Excellence Awards in the category of Outstanding Independent Practitioner.

Posted in Award wins, News
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The issue of value proposition and the professional vacation rental industry

Distinguishing your business from the crowd is one of the fundamental challenges for business strategy for any property manager. There are a ton of books and advice available out there to help businesses of all kinds both create and maintain an advantage in order to attract and keep customers.

Posted in Our Thinking, Short-Term Rental Industry
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Disruption or stagnation? Only time will tell

I’ve worked in the larger travel industry for over 20 years, and during that time I’ve witnessed a great deal of ‘disruption’, as well as much stagnation.

I remember when airline tickets used to be mailed out to us to send on to customers and were sometimes even handwritten. And honestly, I’m really not that old!

Posted in Our Thinking, Short-Term Rental Industry
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So you want to be a Thought Leader?

Having a Thought Leadership strategy is a fundamental tool for B2B public relations with most companies looking to develop their public-facing expertise strategically as a way of gaining a competitive edge. However, it’s a strategy that is less synonymous with consumer-facing brands but can still work very well as a tactic for a property manager with a clear knowledge of related topics.

Posted in Our Thinking, PR & Digital PR
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Would the real influencers please stand up

There’s been a thread running on social media recently asking the question, ‘Who are the influencers for the vacation rental industry?’ It’s an interesting question and there are some obvious answers, as you might expect.

The vacation rental industry has some very smart people who are not afraid of voicing solid opinions and sharing their insight with us.

Posted in Our Thinking, Short-Term Rental Industry
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Why creating an exceptional guest experience matters

Improving and defining ‘Guest Experience’ is a hot topic for the vacation rental industry right now and rightly so. Our industry has historically suffered from a poor reputation for providing inconsistent standards of customer experience

Posted in Our Thinking, Short-Term Rental Industry
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WTM / Travel Forward - where was the vacation rental industry?

In any industry, when your head is firmly tucked in a vertical, it is easy to exist in a bubble or silo mentality and think that your industry is the only one. It’s so important (I think so anyway) to occasionally jump out of your comfort zone and see where you fit in the bigger picture.

Posted in Our Thinking, Short-Term Rental Industry
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Vacation rentals go global in Vegas

Many of my connections and clients current and past, will be heading out to Las Vegas at the end of the month for the annual Vacation Rental Management Association (VRMA) National. Only this time the vacation rental industry’s most attended ‘meetup’ is going Global.

Posted in Our Thinking, Short-Term Rental Industry
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