Author: Jessica Gillingham

I recently attended Skift’s inaugural The Future of Lodging Forum in New York City. The focus of the event was to dissect and debate the ‘great merging’ of hotels and short-term rentals. 

Content strategy is an integral part of any marketing plan, with content creation being a top priority for 80% of marketers. When executed effectively, content is a powerful tool that can drive traffic, increase engagement and raise brand awareness. It’s an effective, affordable way to establish your brand as an industry leader and build loyalty and trust with your core audience. 

Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially. A quick search on Muck Rack, a PR software tool that our agency uses to monitor media and journalist activity, counts close to 20,000 mentions in articles for the term ‘short-term rentals’ in addition to the more than 28,000 when searching ‘vacation rentals’.

This webinar delved deep into the future/trends for the short-term rentals segment after a huge growth during the pandemic, what technology is used to manage them efficiently and the industry is adapting to the post-pandemic world.

This webinar delved deep into the future/trends for the short-term rentals segment after a huge growth during the pandemic, what technology is used to manage them efficiently and the industry is adapting to the post-pandemic world.

Globally, one of the most fundamental shifts over the last 18 months has been the way we now work, teamed with our approach to ‘location’ whilst doing our jobs. Much has changed over the last 18 months, but so much hasn’t.

Back in 2017 when I first founded Abode PR, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?

Technology has played a definitive role in the growth of the global vacation rental industry over the past few years.

A question we always ask potential clients at the offset of a scoping conversation is, ‘What do you need PR to achieve for your business?’ 

We are thrilled to announce a new addition to our growing team, Laura Bolton, who has joined Abode PR in the role of PR Specialist & Account Manager.

One outcome has been the adoption of technology across all areas of life in order for us to stay connected and functioning. From grandmas finding new ways to shop online, to children learning remotely via online classrooms.

Our director, Jessica Gillingham moderated a panel on the topic of ‘Property Managers as Hospitality Providers’ at Breezeway’s ELEVATE Summit.