by Jessica Gillingham | Sep 15, 2019 | PR & Digital PR, Thought Leader Spotlight
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
by Jessica Gillingham | Aug 21, 2019 | Vacation Rental Industry
As a small PR agency and consultancy, Abode PR doesn’t have deep pockets. Marketing spend is something that must be very carefully considered. Most new clients come from referrals or after having developed a relationship as a result of speaking at an industry...
by Jessica Gillingham | Jul 21, 2019 | Vacation Rental Industry
This article was originally published in the VRMA Arrival, Issue 3, June/July 2019 When I was first told that the theme for this issue of Arrival was about ‘minimizing risk’, I have to admit that I sighed. Minimizing risk just doesn’t seem that sexy of a topic. At...
by Jessica Gillingham | Jun 27, 2019 | PR & Digital PR
I was delighted to receive the Mark of Excellence at the Chartered Institute of Public Relations’ Excellence Awards in the category of Outstanding Independent Practitioner. Here’s what the judging panel had to say…. “Jessica has chosen to...
by Jessica Gillingham | May 16, 2019 | Vacation Rental Industry
This article was originally published in the VRMA Arrival, Issue 2, March/April 2019 Distinguishing your business from the crowd is one of the fundamental challenges for business strategy for any property manager. There are a ton of books and advice available out...
