Author: Jessica Gillingham

The future of short-term rentals is in its merging

I recently attended Skift’s inaugural The Future of Lodging Forum in New York City. The focus of the event was to dissect and debate the ‘great merging’ of hotels and short-term rentals. 

Posted in Our Thinking, Short-Term Rental Industry
Read More

5 key elements for your hospitality tech content strategy

Content strategy is an integral part of any marketing plan, with content creation being a top priority for 80% of marketers. When executed effectively, content is a powerful tool that can drive traffic, increase engagement and raise brand awareness. It’s an effective, affordable way to establish your brand as an industry leader and build loyalty and trust with your core audience. 

Posted in Content Marketing, PR & Digital PR
Read More

How vacation rentals have captured the media landscape

Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially. A quick search on Muck Rack, a PR software tool that our agency uses to monitor media and journalist activity, counts close to 20,000 mentions in articles for the term ‘short-term rentals’ in addition to the more than 28,000 when searching ‘vacation rentals’.

Posted in Our Thinking, Short-Term Rental Industry
Read More

Futurizing: Metaverse, remote working and how we meet the demand for places to stay

This webinar delved deep into the future/trends for the short-term rentals segment after a huge growth during the pandemic, what technology is used to manage them efficiently and the industry is adapting to the post-pandemic world.

Posted in Our Thinking, Short-Term Rental Industry
Read More

I Meet Hotel: Short Term Rentals Edition

This webinar delved deep into the future/trends for the short-term rentals segment after a huge growth during the pandemic, what technology is used to manage them efficiently and the industry is adapting to the post-pandemic world.

Posted in News, Speaking / Events
Read More

The Business of Business Travel & The Short-Term Rental Sector

Globally, one of the most fundamental shifts over the last 18 months has been the way we now work, teamed with our approach to ‘location’ whilst doing our jobs. Much has changed over the last 18 months, but so much hasn’t.

Posted in Our Thinking, Short-Term Rental Industry
Read More

The Power of Effective PR for Hospitality Tech Startups

Back in 2017 when I first founded Abode PR, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?

Posted in Our Thinking, PR & Digital PR
Read More

5 Disruptive Technologies Changing Vacation Rentals in 2021

Technology has played a definitive role in the growth of the global vacation rental industry over the past few years.

Posted in Our Thinking, Short-Term Rental Industry
Read More

Refocus your B2B PR strategy with 4 core objectives

A question we always ask potential clients at the offset of a scoping conversation is, ‘What do you need PR to achieve for your business?’ 

Posted in Our Thinking, PR & Digital PR
Read More

Laura Bolton joins our PR team

We are thrilled to announce a new addition to our growing team, Laura Bolton, who has joined Abode PR in the role of PR Specialist & Account Manager.

Posted in News, Press Release
Read More

The acceleration of contactless tech adoption in vacation rentals

One outcome has been the adoption of technology across all areas of life in order for us to stay connected and functioning. From grandmas finding new ways to shop online, to children learning remotely via online classrooms.

Posted in Our Thinking, Short-Term Rental Industry, Uncategorized
Read More

ELEVATE: Breezeway's Property Operations Summit 2021

Our director, Jessica Gillingham moderated a panel on the topic of ‘Property Managers as Hospitality Providers’ at Breezeway’s ELEVATE Summit.

Posted in News, Speaking / Events
Read More