by Jessica Gillingham | Nov 9, 2018 | Vacation Rental Industry
I’m pondering something right now. In any industry, when your head is firmly tucked in a vertical, it is easy to exist in a bubble or ‘silo mentality’ and think that your industry is the ‘only one’. It’s so important (I think so anyway) to occasionally jump out of...
by Jessica Gillingham | Oct 11, 2018 | Vacation Rental Industry
Many of my connections and clients current and past, will be heading out to Las Vegas at the end of the month for the annual Vacation Rental Management Association (VRMA) National. Only this time the vacation rental industry’s most attended ‘meetup’ is going Global....
by Jessica Gillingham | Sep 24, 2018 | Guest articles and posts, Thought Leader Spotlight, Vacation Rental Industry
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
by Jessica Gillingham | Aug 6, 2018 | PR & Digital PR
This article was originally published in the July 2018 issue of VRMA’s Arrival magazine Developing an effective public relations strategy should be an important consideration for a property management business once it reaches a certain size and has clarified its...
by Jessica Gillingham | Jun 6, 2018 | PR & Digital PR, Vacation Rental Industry
This article was originally published in the May 2018 issue of VRMA’s Arrival magazine It is often quoted that Bill Gates apparently once said, “If I was down to my last dollar, I’d spend it on public relations.” Clearly Bill knows a thing or two about building...
