Abode PR client Revyoos wins 2020 VrTech competition
Revyoos, the first and only all-in-one review aggregator for short-term rentals, has been voted the winner of the 2020 VrTech start-up competition.
Why B2B content has never been so valuable
B2B content marketing is the use of digital content in a variety of formats to engage, educate, inform, nurture and convert prospective business customers into qualified leads. It directly influences the sales process and increasingly is a subtle, successful way of speaking to your ideal customers in a direct yet non-salesy tone.
The power of B2B public relations: building reputations for growth
What is the reputation of your business? What do your customers, clients or investors really think about you in the hospitality industry? Do you work hard to create a positive reputation and how do you even know what your customers are thinking? At Abode PR we care deeply because we know from experience that a well-nurtured, highly regarded corporate reputation is not only precious but it’s what distinguishes you from your competitors and generates sales.
5 tips for engaging B2B Tech content creation
Every company, be it hospitality tech, property management or property tech, has a story to tell. Content marketing is the art of using content to expand your business’s audience, strengthen your brand and ultimately drive leads and sales by appealing to other companies. In short, content is everything (when done well).
Don't stop communicating during times of uncertainty
During the current climate of uncertainty, the knee jerk reaction is to keep quiet and batten down the hatches. However, in times of crisis, the best way to maintain business relationships and to reassure your workforce is to communicate.
In a digital age, communication is entirely possible even with social distancing and isolation in place and furthermore, social media is the only place where everyone is hanging out right now.
Does your business have its crisis communications strategy in place?
Even if your company has done its homework and is well-versed in ‘what to do in a crisis’, it’s always a good idea to reassess your communications strategy. Industry challenges and threats change over time, as the market evolves and new external global factors emerge, a business needs to be prepared to face any eventuality if it is to protect its brand and its reputation.
5 top tips to maximise your B2B media coverage
Achieving media coverage is hard work. It requires patience, persistence and the ability to spot and create content and news that is interesting, relevant and worthy of being consumed and shared.
So, when you or your company achieves that brilliant article or gets featured in a news story, make sure that your media coverage is working for you way beyond just the initial excitement and traffic spike.
Face your fear: public speaking in the short-term rental industry
PR is all about storytelling. It’s about the message you deliver and, crucially, how you deliver it. A carefully crafted PR message will get lost in the weeds unless it is communicated succinctly, authentically and with some personality. Something which is often overlooked…
The importance of a solid PR strategy
In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings.
So what’s the difference between a strategy and a campaign in PR? When your PR agency says they have masterminded a plan for your short-term rental business, what does that actually mean?
Using data to drive the story of your short-term rental business
As a public relations specialist, I often urge the businesses I work with to provide us with data, which we can use to build media stories. It’s not enough to say, ”we are the best company in the world at X,Y and Z”. You need to show your audience, and the best way of showing is by backing up your claim with facts.