Author: Helen Wedgewood

5 tips for becoming a thought leader in Build to Rent / Multifamily tech

Tech companies operating in the growing Build to Rent / Multifamily sector are actively looking to establish themselves as ‘thought leaders’ or the ‘go-to’ organisations.

Posted in Build to Rent / Multifamily, Our Thinking, Real Estate Tech
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5 reasons why B2B podcasts increase awareness for your hospitality tech brand

Podcasting has grown rapidly. Hospitality tech companies can harness this format to engage with their customers and decision-makers in a more informal way – making it a valuable tool for raising brand awareness.

Posted in Our Thinking, PR & Digital PR, Uncategorized
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Abode PR client Revyoos wins 2020 VrTech competition

Revyoos, the first and only all-in-one review aggregator for short-term rentals, has been voted the winner of the 2020 VrTech start-up competition.

Posted in News, Speaking / Events
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Why B2B content has never been so valuable

B2B content marketing is the use of digital content in a variety of formats to engage, educate, inform, nurture and convert prospective business customers into qualified leads. It directly influences the sales process and increasingly is a subtle, successful way of speaking to your ideal customers in a direct yet non-salesy tone.

Posted in Content Marketing, Our Thinking, PR & Digital PR
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The power of B2B public relations: building reputations for growth

What is the reputation of your business? What do your customers, clients or investors really think about you in the hospitality industry? Do you work hard to create a positive reputation and how do you even know what your customers are thinking? At Abode PR we care deeply because we know from experience that a well-nurtured, highly regarded corporate reputation is not only precious but it’s what distinguishes you from your competitors and generates sales.

Posted in Our Thinking, PR & Digital PR
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5 tips for engaging B2B Tech content creation

Every company, be it hospitality tech, property management or property tech, has a story to tell. Content marketing is the art of using content to expand your business’s audience, strengthen your brand and ultimately drive leads and sales by appealing to other companies. In short, content is everything (when done well).

Posted in Content Marketing, Our Thinking, PR & Digital PR
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Don't stop communicating during times of uncertainty

During the current climate of uncertainty, the knee jerk reaction is to keep quiet and batten down the hatches. However, in times of crisis, the best way to maintain business relationships and to reassure your workforce is to communicate. 

In a digital age, communication is entirely possible even with social distancing and isolation in place and furthermore, social media is the only place where everyone is hanging out right now. 

Posted in Our Thinking, PR & Digital PR
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Does your business have its crisis communications strategy in place?

Even if your company has done its homework and is well-versed in ‘what to do in a crisis’, it’s always a good idea to reassess your communications strategy. Industry challenges and threats change over time, as the market evolves and new external global factors emerge, a business needs to be prepared to face any eventuality if it is to protect its brand and its reputation.

Posted in Our Thinking, PR & Digital PR
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5 top tips to maximise your B2B media coverage

Achieving media coverage is hard work. It requires patience, persistence and the ability to spot and create content and news that is interesting, relevant and worthy of being consumed and shared. 

So, when you or your company achieves that brilliant article or gets featured in a news story, make sure that your media coverage is working for you way beyond just the initial excitement and traffic spike.

Posted in Our Thinking, PR & Digital PR
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Face your fear: public speaking in the short-term rental industry

PR is all about storytelling. It’s about the message you deliver and, crucially, how you deliver it. A carefully crafted PR message will get lost in the weeds unless it is communicated succinctly, authentically and with some personality. Something which is often overlooked…

Posted in Our Thinking, PR & Digital PR
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The importance of a solid PR strategy

In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings.

So what’s the difference between a strategy and a campaign in PR? When your PR agency says they have masterminded a plan for your short-term rental business, what does that actually mean?

Posted in Our Thinking, PR & Digital PR
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Using data to drive the story of your short-term rental business

As a public relations specialist, I often urge the businesses I work with to provide us with data, which we can use to build media stories. It’s not enough to say, ”we are the best company in the world at X,Y and Z”. You need to show your audience, and the best way of showing is by backing up your claim with facts.

Posted in Our Thinking, PR & Digital PR
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