by Helen Wedgewood | Nov 25, 2019 | PR & Digital PR
Achieving media coverage is hard work. It requires patience, persistence and the ability to spot and create content and news that is interesting, relevant and worthy of being consumed and shared. So, when you or your company achieves that brilliant article or gets...
by Helen Wedgewood | Oct 22, 2019 | PR & Digital PR
With conference season in full flow, it feels timely to look at how to maximise public speaking opportunities when they arise. How do you perform up on stage or in front of a mic? PR is all about storytelling. It’s about the message you deliver and, crucially, how...
by Helen Wedgewood | Oct 14, 2019 | Thought Leader Spotlight
Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...
by Helen Wedgewood | Oct 1, 2019 | PR & Digital PR
In most industries, jargon is used as a shortcut for communication. PR is no different. The terms ‘PR strategy’ and ‘PR campaign’ are closely linked but often used interchangeably. However, they have very different meanings. So what’s the difference between a strategy...
by Helen Wedgewood | Sep 11, 2019 | PR & Digital PR
This article was originally published in the VRMA Arrival, Issue 4, August 2019 Whilst writing the article for this issue of Arrival on Women’s Leadership, I had access to some great information about leadership, the workplace, and the current landscape for women in...
