According to many, video content is IT.
You only need to look as far as your Facebook feed or Instagram posts to understand that video marketing is big news. According to Cisco, by the end of this year, video will account for 69% of all consumer internet traffic. Between 2016 and 2021, Live video will grow by 15-fold, reaching audiences and making up 13% of all video traffic.
We have been experimenting with video ourselves as a way to get our message across about how we help vacation rental businesses. Our video is short, (just over 1 minute), was a relatively low investment and was really fun to make! Since posting it on our home page last week, enquiries about our services have increased. The ‘proof is in the pudding’ as they say….
Take a look and see what you think.
Abode PR - the PR agency for the vacation rental industry
It’s pretty obvious why the growth in video is happening.
Video is naturally engaging and in an era of content overload, video offers quick and easily digestible information. For vacation rental businesses, having engaging video content to share online and via social is a must. If a picture paints 1,000 words then just imagine how powerful a short video is at getting your message across.
For vacation rental businesses, that have the bonus of having a ‘product’ that can translate into attractive visual content, producing video that can re-enforce your key messages of guest experience, desirable location and niche offering is definitely a winner.
We hope this has given you some food for thought on your own video content strategy, as well as helped you have a better understanding about what PR can do for your vacation rental business.