Building reputations in the
short-term rental industry

The Short Term Rental Industry

The lines are blurring in the short-term rental industry between vacation rentals, serviced apartments and the wants and needs of both leisure and business travellers. At Abode PR, we understand the nuances and challenges of running a successful property management business in the short term rental space.

Having a robust media relations, thought leadership strategy and content marketing strategy is fundamental for standing out from the crowd.

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Hospitality Technology

Technology and innovation drive the travel industry and now also the vacation and short-term rental industry. Over the last few years, startups have emerged with solutions for property managers, owners and guests to better experience services, processes and operations.

It’s a busy marketplace and many tech businesses benefit from the increased credibility, clarity of message and visibility that working with us brings.

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Property Technology

PropTech is a collective term used to define startups offering technologically innovative products or new business models for the real estate markets. PropTech companies are driven by a desire to improve and transform the industry by adapting digital solutions to both age-old and modern problems.

We work with clients that are looking to transform the real estate industries through technological innovation.

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Abode PR is a modern PR and content marketing agency specialising in working with clients in the international short-term rental space. Our clients include technology solutions, large property managers, marketing platforms and associations.

We work with our clients to develop their reputation, raise their profiles, build relationships and engage with new audiences through digital PR, media relations, thought leadership development, influencer relations, content marketing and communications strategy.

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Public Relations

We engage both traditional media relations and a digital PR approach for our clients in order to build mutually beneficial relationships, increase your online presence, spread your message and support you to develop your brand.

Content Marketing

Best practice content marketing brings your short-term rental business to life through story-telling and solution-focused marketing for real-time customers – supporting your business to grow organically online.

Thought Leadership

We support you to develop and implement an effective Thought Leadership strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.

Here are some of the clients we have worked with

Here are some of our industry partners

Interested In Finding Out How We Can Help Your Business? Get in Touch →

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Industry related articles

Future proofing the vacation rental industry

This article was originally published in the VRMA Arrival, Issue 3, June/July 2019 When I was first told that the theme for this issue of Arrival was about ‘minimizing risk’, I have to admit that I sighed. Minimizing risk just doesn’t seem that sexy of a topic. At...

CIPR Excellence Awards 2019, Mark of Excellence

I was delighted to receive the Mark of Excellence at the Chartered Institute of Public Relations' Excellence Awards in the category of Outstanding Independent Practitioner. Here's what the judging panel had to say.... "Jessica has chosen to specialise in an emerging...

The issue of value proposition and the professional vacation rental industry

This article was originally published in the VRMA Arrival, Issue 2, March/April 2019 Distinguishing your business from the crowd is one of the fundamental challenges for business strategy for any property manager. There are a ton of books and advice available out...

From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust.

Guy Fomin

Co-founder & CEO, Sea N’ Rent

Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience.

Scott Renwick

Head of Operations, Sea N’ Rent

Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!

Jayne McCaw

Director, Jayne’s Cottages

Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR.

Paola Fiocchi

Founder, Passepartout Homes

Jessica has that rare combination of intelligent strategic vision and the ability to quickly and effectively execute integrated content, PR and social media campaigns. She delivers on time, every time and her sunny outlook makes it a pleasure to work with her. I've been running a marketing communications agency for over 30 years but I never come away from a meeting with Jessica without having learned some new and valuable insight. She's a true professional!

Bob Jones

Chairman, Publitek

The most beneficial part of working together was having someone who understands the industry and was able to look at my current position and give me an honest appraisal and help guide me on getting my message clearer.

Tara Scott

Founder, TS Holiday Lets and Holiday Lets Scotland

I was so worried about getting the best reach for the Vacation Rental Success Summit but then I discussed the event with Jessica from Abode PR and all that changed. She understood exactly what I wanted even better that I did and really helped me to reach markets I had not even considered. We had so many comments about how often people where seeing the event in many different media sources. Every time I look back at how amazingly Jessica's services worked I am so happy that I made the decision to work with her team to make my event so successful.

Mike Bayer

Vacation Rental Success Summit, Vacation Rental Formula

Great experience working with Jessica on PR for Touch Stay. She understood our goals instantly and translated that in to a workable PR plan. Not only that, but she successfully delivered on the plan, gaining us valuable exposure that we couldn't previously have delivered in-house. I wouldn't hesitate to recommend Jessica!

Andy McNulty

Co-founder, Touch Stay

Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!

Vanessa de Souza Lage

Co-founder and CMO, Rentals United and founder Vrtech Events.

Have never come across anyone in PR so well equipped to support any type of company in the world of accommodation (from vacation rental, hotels to software companies). Her professionalism, organization and drive are truly inspiring. The most worthy PR investment you can make is in Jessica's time.

Michael Driedger

Chief Executive Officer, Operto Guest Technologies

Jessica is a generous person and super-professional work partner. By working with her for the ALTIDO PR launch I came to witness her skills in managing expectations from all stakeholders to successfully build the right message and to put that out to the right news channels and audiences. The results were positively beyond our expectations.

Roberto Bricio

Head of Marketing Communications, ALTIDO

Jessica has chosen to specialise in an emerging and fast-growing area of Public Relations and has positioned herself as the leading practitioner in this field. Her tireless pursuit of new opportunities to grow and expand her business globally is remarkable. Jessica measures her success based on clear business benefits to her clients. She leads and educates them to help them understand how to get the best value from their business and PR strategies, and her strong commitment to her own personal development, including setting and succeeding her ambitious goals is evident.

Mark of Excellence in the category of Outstanding Independent Practitioner, CIPR Excellence Awards, 2019

Chartered Institute of Public Relations, the judging panel, 2019

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Here are some of the clients we have worked with

Here are some of our industry partners

Industry related articles

From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust.

Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience.

Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!

Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR.

The most beneficial part of working together was having someone who understands the industry and was able to look at my current position and give me an honest appraisal and help guide me on getting my message clearer.

Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!

Have never come across anyone in PR so well equipped to support any type of company in the world of accommodation (from vacation rental, hotels to software companies). Her professionalism, organization and drive are truly inspiring. The most worthy PR investment you can make is in Jessica's time.

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