Building reputations in the
vacation rental industry

Public Relations

PR offers exciting opportunities for vacation rental businesses to engage with the travel press to build mutually beneficial relationships that dramatically increase online presence and offline reputation.

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Content Marketing

Best practice content marketing brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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Social Media

The opportunities for vacation rental businesses to develop innovative and dynamic relationships with customers and influencers through social media, is enormous.
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We specialise in telling the story about your vacation rental business in a way that will attract and engage new and existing audiences; your next guest, your future customer and the media channel that they are influenced by. We do this through integrated public relations and content marketing.

Interested In Working With Us? Get in Touch

Digital PR

Public Relations

Digital PR offers exciting opportunities for vacation rental businesses to engage with their target media to build mutually beneficial relationships, increase online presence and develop their brand.

Content Marketing

Content Marketing

Best practice content marketing brings your vacation rental business to life through story-telling and solution-focused marketing for real-time customers – supporting your business to grow.

Thought Leadership

Thought Leadership

We help you develop and implement an effective Thought Leadership strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.

Watch our latest video to learn how PR can enhance your vacation rental business.

Free guide to improve your PR

Click here to download your free guide to pitching your press release to travel editors.

Interested In Finding Out How We Can Help Your Business? Get in Touch

Latest posts

VRMA Europe 2018: Reflections from Paris

I’ve been to Paris many times, and the City of Light has never failed to impress upon me that she really is truly Magnifique. I’ll never get tired of the absolute awesomeness of La Tour Eiffel, especially sparkling at night and spotted through the glass roof of a...

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Digital content: who’s your audience (guest) of ONE?

PR and marketing communications have always been about finding and reaching audiences who are likely to buy your product and then encouraging them to do so. Simple really. An effective PR or marketeer already knows who will book their vacation rental, where these...

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Thought Leader Spotlight – Vanessa de Souza Lage

Our Thought Leader Spotlight series is a monthly profile of interesting and notable ‘game changers’ in the international vacation rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that aim to get to the core of...

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From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust.

Guy Fomin

Co-founder & CEO, Sea N’ Rent

Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience.

Scott Renwick

Head of Operations, Sea N’ Rent

Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!

Andy McNulty

Co-founder, Guest Hook

Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!

Jayne McCaw

Director, Jayne’s Cottages

Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR.

Paola Fiocchi

Founder, Passepartout Homes

Jessica has that rare combination of intelligent strategic vision and the ability to quickly and effectively execute integrated content, PR and social media campaigns. She delivers on time, every time and her sunny outlook makes it a pleasure to work with her. I've been running a marketing communications agency for over 30 years but I never come away from a meeting with Jessica without having learned some new and valuable insight. She's a true professional!

Bob Jones

Chairman, Publitek

The most beneficial part of working together was having someone who understands the industry and was able to look at my current position and give me an honest appraisal and help guide me on getting my message clearer. You have not only been professional, friendly and a good listener, but you have also helped push me over some fears which I truly believe will be fundamental in helping me grow as a person, as well my business further.

Tara Scott

Founder, TS Holiday Lets and Holiday Lets Scotland

Here are some of our clients

PR Tips for Vacation Rental Businesses

PR Tips for Vacation Rental Businesses

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