Building reputations in the
vacation rental industry

Public Relations

PR offers exciting opportunities for vacation rental businesses to engage with the travel press to build mutually beneficial relationships that dramatically increase online presence and offline reputation.

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Content Marketing

Best practice content marketing brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.

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Social Media

The opportunities for vacation rental businesses to develop innovative and dynamic relationships with customers and influencers through social media, is enormous.

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We specialise in telling the story about your vacation rental business in a way that will attract and engage new and existing audiences; your next guest, your future customer and the media channel that they are influenced by. We do this through integrated public relations and content marketing.

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Public Relations

Digital PR offers exciting opportunities for vacation rental businesses to engage with their target media to build mutually beneficial relationships, increase online presence and develop their brand.

Content Marketing

Best practice content marketing brings your vacation rental business to life through story-telling and solution-focused marketing for real-time customers – supporting your business to grow.

Thought Leadership

We help you develop and implement an effective Thought Leadership strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.

Watch our latest video to learn how PR can enhance your vacation rental business.

Free guide to improve your PR

Click here to download your free guide to pitching your press release to travel editors.

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Interested In Finding Out How We Can Help Your Business? Get in Touch →

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Latest posts

Vacation rentals go global in Vegas

Many of my connections and clients current and past, will be heading out to Las Vegas at the end of the month for the annual Vacation Rental Management Association (VRMA) National. Only this time the vacation rental industry’s most attended ‘meetup’ is going Global....

Thought Leader Spotlight: Alex Nigg (CEO, Properly)

Our Thought Leader Spotlight series is a regular profile interview of interesting and notable ‘game changers’ in the international vacation and short-term rental industry. We ask these industry experts, all with different backgrounds in the industry, questions that...

Developing a public relations strategy for your vacation rental business

This article was originally published in the July 2018 issue of VRMA’s Arrival magazine Developing an effective public relations strategy should be an important consideration for a property management business once it reaches a certain size and has clarified its...

From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust.

Guy Fomin

Co-founder & CEO, Sea N’ Rent

Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience.

Scott Renwick

Head of Operations, Sea N’ Rent

Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!

Andy McNulty

Co-founder, Guest Hook

Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!

Jayne McCaw

Director, Jayne’s Cottages

Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR.

Paola Fiocchi

Founder, Passepartout Homes

Jessica has that rare combination of intelligent strategic vision and the ability to quickly and effectively execute integrated content, PR and social media campaigns. She delivers on time, every time and her sunny outlook makes it a pleasure to work with her. I've been running a marketing communications agency for over 30 years but I never come away from a meeting with Jessica without having learned some new and valuable insight. She's a true professional!

Bob Jones

Chairman, Publitek

The most beneficial part of working together was having someone who understands the industry and was able to look at my current position and give me an honest appraisal and help guide me on getting my message clearer.

Tara Scott

Founder, TS Holiday Lets and Holiday Lets Scotland

I was so worried about getting the best reach for the Vacation Rental Success Summit but then I discussed the event with Jessica from Abode PR and all that changed. She understood exactly what I wanted even better that I did and really helped me to reach markets I had not even considered. We had so many comments about how often people where seeing the event in many different media sources. Every time I look back at how amazingly Jessica's services worked I am so happy that I made the decision to work with her team to make my event so successful.

Mike Bayer

Vacation Rental Success Summit, Vacation Rental Formula

Great experience working with Jessica on PR for Touch Stay. She understood our goals instantly and translated that in to a workable PR plan. Not only that, but she successfully delivered on the plan, gaining us valuable exposure that we couldn't previously have delivered in-house. I wouldn't hesitate to recommend Jessica!

Andy McNulty

Co-founder, Touch Stay

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Here are some of the clients we have worked with

Watch our latest video to learn how PR can enhance your vacation rental business.

Latest posts

From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust.

Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience.

Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!

Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!

Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR.

The most beneficial part of working together was having someone who understands the industry and was able to look at my current position and give me an honest appraisal and help guide me on getting my message clearer.

Here are some of the clients we have worked with

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