The lines are blurring in the short-term rental industry between vacation rentals, serviced apartments and the wants and needs of both leisure and business travellers. At Abode PR, we understand the nuances and challenges of running a successful property management business in the short term rental space.
Having a robust media relations, thought leadership strategy and content marketing strategy is fundamental for standing out from the crowd.
Technology and innovation drive the travel industry and now also the vacation and short-term rental industry. Over the last few years, startups have emerged with solutions for property managers, owners and guests to better experience services, processes and operations.
It’s a busy marketplace and many tech businesses benefit from the increased credibility, clarity of message and visibility that working with us brings.
PropTech is a collective term used to define startups offering technologically innovative products or new business models for the real estate markets. PropTech companies are driven by a desire to improve and transform the industry by adapting digital solutions to both age-old and modern problems.
We work with clients that are looking to transform the real estate industries through technological innovation.
Abode PR is a modern PR and content marketing agency specialising in working with clients in the international short-term rental space. Our clients include technology solutions, large property managers, marketing platforms and associations.
We work with our clients to develop their reputation, raise their profiles, build relationships and engage with new audiences through digital PR, media relations, thought leadership development, influencer relations, content marketing and communications strategy.
We support you to develop and implement an effective Thought Leadership strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.
Here are some case studies of our work
Here are some of the clients we have worked with
Here are some of our industry partners
Industry related articles
Jessica Gillingham, Director of Abode PR, sat down for a fireside chat with Greg Holcomb, Government Relations Manager at VRMA and Scott Leggat, CEO of LSI, to discuss government regulations around the world and how cities must evolve to the growing short-term rental...read more
As we grow Abode PR, the public relations agency that I founded in 2016, I’ve put a great deal of thought into developing the culture and values that underpin our foundations. As specialists in the B2B short-term rental industry, we work closely with our clients and...read more
This article was originally published in VRMA Arrival, Issue 5, October There is no doubt about it; tech has been a phenomenal driver of the growth in the vacation rental industry. Without tech we’d still be finding our rentals in the back of a destination marketing...read more
Have never come across anyone in PR so well equipped to support any type of company in the world of accommodation (from vacation rental, hotels to software companies). Her professionalism, organization and drive are truly inspiring. The most worthy PR investment you can make is in Jessica's time.
Michael Driedger, Chief Executive Officer, Operto Guest Technologies
Jessica has that rare combination of intelligent strategic vision and the ability to quickly and effectively execute integrated content, PR and social media campaigns. She delivers on time, every time and her sunny outlook makes it a pleasure to work with her. I've been running a marketing communications agency for over 30 years but I never come away from a meeting with Jessica without having learned some new and valuable insight. She's a true professional!
Bob Jones, Chairman, Publitek
Great experience working with Jessica on PR for Touch Stay. She understood our goals instantly and translated that in to a workable PR plan. Not only that, but she successfully delivered on the plan, gaining us valuable exposure that we couldn't previously have delivered in-house. I wouldn't hesitate to recommend Jessica!
Andy McNulty, Co-founder, Touch Stay
It was an absolute pleasure to work with Jessica over our launch of ALTIDO. Jessica and her team did a fantastic job promoting us and we had some incredible press coverage in the end. She went above and beyond to really understand us as a brand in order for her to tell our story in a fresh and compelling manner. We hope to continue our relationship long into the future!
Tom Archer, Co-founder of London Residents Club and CEO of ALTIDO
Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!
Vanessa de Souza Lage, Co-founder and CMO, Rentals United
Jessica is a generous person and super-professional work partner. By working with her for the ALTIDO PR launch I came to witness her skills in managing expectations from all stakeholders to successfully build the right message and to put that out to the right news channels and audiences. The results were positively beyond our expectations.
Roberto Bricio, Head of Marketing Communications, ALTIDO
Jessica has chosen to specialise in an emerging and fast-growing area of Public Relations and has positioned herself as the leading practitioner in this field. Her tireless pursuit of new opportunities to grow and expand her business globally is remarkable. Jessica measures her success based on clear business benefits to her clients. She leads and educates them to help them understand how to get the best value from their business and PR strategies, and her strong commitment to her own personal development, including setting and succeeding her ambitious goals is evident.
Mark of Excellence in the category of Outstanding Independent Practitioner, CIPR Excellence Awards, 2019