B2B PR for the global hotel and
short-term rental industries
Hospitality Tech | Property Tech
| Property Management |
The lines are blurring in the short-term rental industry between vacation rentals, serviced apartments and the wants and needs of both leisure and business travellers. At Abode PR, we understand the nuances and challenges of running a successful property management business in the short term rental space.
Having a robust media relations, thought leadership strategy and content marketing strategy is fundamental for standing out from the crowd.
Technology and innovation drive the travel industry and now also the vacation and short-term rental industry. Over the last few years, startups have emerged with solutions for property managers, owners and guests to better experience services, processes and operations.
It’s a busy marketplace and many tech businesses benefit from the increased credibility, clarity of message and visibility that working with us brings.
PropTech is a collective term used to define startups offering technologically innovative products or new business models for the real estate markets. PropTech companies are driven by a desire to improve and transform the industry by adapting digital solutions to both age-old and modern problems.
We work with clients that are looking to transform the real estate industries through technological innovation.
Abode PR is a modern PR and content marketing agency specialising in working with clients in the international short-term rental space. Our clients include technology solutions, large property managers, marketing platforms and associations.
We work with our clients to develop their reputation, raise their profiles, build relationships and engage with new audiences through digital PR, media relations, thought leadership development, influencer relations, content marketing and communications strategy.
We support you to develop and implement an effective Thought Leadership strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.
Here are some case studies of our work
Here are some of the clients we have worked with
Industry related articles
This blog is based on an article originally published in VRMA’s Arrival magazine Think about it. How would you know anything about any major brand without PR? Airbnb would not be where it is today without us all knowing the story of the three guys who rented out...read more
As Abode PR, the public relations agency that I founded in 2016 grows, I’ve put a great deal of thought into developing the culture and values that underpin our foundations. As B2B PR specialists working with technology solutions for the short-term rental and hotel...read more
Revyoos, the first and only all-in-one review aggregator for short-term rentals, has been voted the winner of the 2020 VrTech start-up competition. The company has worked with Abode PR throughout the launch of its software platform and we have supported the...read more
Have never come across anyone in PR so well equipped to support any type of company in the world of accommodation (from vacation rental, hotels to software companies). Her professionalism, organization and drive are truly inspiring. The most worthy PR investment you can make is in Jessica's time.
Michael Driedger, Chief Executive Officer, Operto Guest Technologies
Jessica has that rare combination of intelligent strategic vision and the ability to quickly and effectively execute integrated content, PR and social media campaigns. She delivers on time, every time and her sunny outlook makes it a pleasure to work with her. I've been running a marketing communications agency for over 30 years but I never come away from a meeting with Jessica without having learned some new and valuable insight. She's a true professional!
Bob Jones, Chairman, Publitek
Great experience working with Jessica on PR for Touch Stay. She understood our goals instantly and translated that in to a workable PR plan. Not only that, but she successfully delivered on the plan, gaining us valuable exposure that we couldn't previously have delivered in-house. I wouldn't hesitate to recommend Jessica!
Andy McNulty, Co-founder, Touch Stay
It was an absolute pleasure to work with Jessica over our launch of ALTIDO. Jessica and her team did a fantastic job promoting us and we had some incredible press coverage in the end. She went above and beyond to really understand us as a brand in order for her to tell our story in a fresh and compelling manner. We hope to continue our relationship long into the future!
Tom Archer, Co-founder of London Residents Club and CEO of ALTIDO
Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!
Vanessa de Souza Lage, Co-founder and CMO, Rentals United
Jessica is a generous person and super-professional work partner. By working with her for the ALTIDO PR launch I came to witness her skills in managing expectations from all stakeholders to successfully build the right message and to put that out to the right news channels and audiences. The results were positively beyond our expectations.
Roberto Bricio, Head of Marketing Communications, ALTIDO
Jessica has chosen to specialise in an emerging and fast-growing area of Public Relations and has positioned herself as the leading practitioner in this field. Her tireless pursuit of new opportunities to grow and expand her business globally is remarkable. Jessica measures her success based on clear business benefits to her clients. She leads and educates them to help them understand how to get the best value from their business and PR strategies, and her strong commitment to her own personal development, including setting and succeeding her ambitious goals is evident.
Mark of Excellence in the category of Outstanding Independent Practitioner, CIPR Excellence Awards, 2019
I have truly enjoyed working with Jessica and her team. She is extremely knowledgable about our space and helped us develop a clear and effective marketing communication plan to convey our mission and to create awareness about our products and solutions. She is a very strategic thinker and at the same time very focused on tactical execution.
Alex Aydin, founder and CEO, BookingPal
Abode PR is a wonderful communications partner in the short-term rental and VR ecosystem. Jessica brings the knowledge, connections and expertise of this industry with her and has been great to collaborate with – and rely on – when aiming to build brand awareness of Guesty in this space.
Lauren Gumport, director of global communications and brand strategy, Guesty