I was very happy to contribute an article on developing a successful PR strategy for the latest issue of VRM Intel – Summer 2017. You can read the article and the rest of the magazine at the link here.

The article covers:

  • What exactly is PR
  • Benefits of PR for attracting owners and guests
  • Building a PR strategy
  • PR Goals and objectives
  • Audiences
  • Messages
  • Tactics
  • Challenges and opportunities
  • Evaluation
  • and finally…what does success look like?

To read the full article visit the digital edition here.

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