Building reputations in the
vacation rental industry

Public Relations

PR offers exciting opportunities for vacation rental businesses to engage with the travel press to build mutually beneficial relationships that dramatically increase online presence and offline reputation.

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Content Marketing

Best practice content marketing brings your vacation rental business to life for real-time customers, delivering tangible results and supporting your business objectives.
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Social Media

The opportunities for vacation rental businesses to develop innovative and dynamic relationships with customers and influencers through social media, is enormous.
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We specialise in telling the story about your vacation rental business in a way that will attract and engage new and existing audiences; your next guest, your future client and the media channel that they are influenced by. We do this through PR, social media and creative content.

Public Relations

Public Relations

Our PR and media relations skills focus on relationship building and creating compelling stories that are pitched for media attention. Digital PR and securing online coverage is a key focus of our strategy.

Content Marketing

Content Marketing

We support you in developing a robust content strategy, creating hard working content and distributing that content through the relevant channels so that it is shared by the right audiences.

Social Media

Social Media

We help you develop and implement an effective social strategy that will build communities of brand advocates, connect with influencers and engage in good, relevant conversations with the right people.

Watch our latest video to learn how PR can enhance your vacation rental business.

Your Free PR Tools

Click here to download your free guide to pitching your press release to travel editors.

"From the start, Jessica made a great first impression which set a strong foundation for what has turned out to be an exciting and highly professional working arrangement between us. Jessica made my team and I feel like we were in good hands, building a working a relationship based on trust."

Guy Fomin

Co-founder & CEO, Sea N’ Rent

"Jessica really helped with the understanding of just what PR means to a vacation rental company and how it can benefit our business. Jessica has and continues to present new and exciting horizons for us and working with her has been both a learning curve and a valuable experience."

Scott Renwick

Head of Operations, Sea N’ Rent

"Jessica has been a great resource for the Guest Hook team, offering us a different perspective and regularly pushing us to consider new ideas. It has been fantastic to have our social, PR and content marketing and strategy in safe hands during this period of fast growth for Guest Hook!"

Andy McNulty

Co-founder, Guest Hook

"Abode PR is a very professional agency and has many contacts in the travel industry. Jessica is full of ideas and a pleasure to work with. My investment in this UK PR firm did pay off and I would recommend Jessica and her firm to others!"

Jayne McCaw

Director, Jayne’s Cottages

"Abode PR’s Director, Jessica is very knowledgeable, easy to work with and always available. The agency has a very good knowledge of the vacation rental and travel industries, and was best positioned to cater for our needs. I have no hesitation in referring Abode PR."

Paola Fiocchi

Founder, Passepartout Homes

Interested In Finding Out How We Can Help Your Business? Get in Touch

Latest posts

The 3 PR objectives for vacation rental businesses

As the director of, Abode PR, both B2C and B2B vacation rental businesses come to me keen to discuss PR, and to explore how actively working with a PR agency or doing their own PR in-house, will benefit their business. The reasons given for exploring a PR strategy are...

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The PR power of Kendall Jenner for vacation rentals

This weekend, People magazine posted a short article entitled “Kendall Jenner Reveals Her ‘Love’ for Vacation Rental Houses: ‘I Get a Better Vibe of the Location’”. In the article Jenner states that she often prefers VR’s over hotels, because, despite the lack of room...

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5 key vacation rental PR questions

If you are considering adding PR to the marketing mix for your vacation rental business, then here are 5 questions to ask before you hit the ‘go’ button. What’s the point? For any successful plan or activity, it’s always a smart idea to look to the end first and...

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Take a look at some of our case studies

PR Tips for Vacation Rental Businesses

PR Tips for Vacation Rental Businesses

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